Custom bobblehead dolls have become a popular promotional product for several reasons. In particular, custom bobbleheads are perfect for companies that want to attract new customers or increase loyalty among existing customers. These dolls are inexpensive, durable, and easy to make, which makes them an excellent choice for promotional purposes.
One of the most important factors in determining whether custom bobbleheads will be successful as a marketing tool lies in the company’s production and distribution plan. Bobblehead manufacturers generally set up a pre-purchase testing process that includes a mock-up bobblehead, a collection of sample rolls, and an extensive questionnaire.
When a company buys their stock, they pay a minimum amount for each piece. Once the test period is over, the manufacturer then receives an invoice with details of the order and the quantity sold. Assuming there are no mistakes, companies can then estimate how much time it will take for each piece to be sold out.
A good rule of thumb is that it usually takes about three weeks for a company to receive its first batch of custom bobbleheads and about three weeks to see an increase in sales.
Assuming no unexpected circumstances arise, once the company determines when each piece will be sold, they need to know how much it will cost to produce each batch of personalized bobbleheads. The basic production process usually involves two steps: filling out a form with an expected quantity and choosing the color and shape of the custom bobblehead dolls.
Assuming a standard vinyl plastic material, companies need to figure out how many inches of material to purchase per batch. One reason for the high start-up cost is because it requires an experienced graphic designer to create a high-quality design for each piece.
Once the order is placed, it is important to have a way to track each of the custom bobblehead dolls once they are completed. After placing the order for the dolls, a batch of them must be proofed in a photo studio.
A photo studio will ensure each of the bobblehead dolls meets the requirements set forth by the company and provides a professional finish. Every batch of dolls must pass a photo inspection and must meet the quality guidelines of the company, which includes ensuring each doll has a professional likeness.
Although many consumers assume that custom bobbleheads are inexpensive, this is not always the case. It costs more to produce each doll due to higher-cost raw materials, and the time necessary to create each one of the dolls.
To reduce the amount of production required to create each batch of personalized bobblehead dolls, companies may decide to create multiple custom bobblehead dolls for their clients. This allows a company to fill orders faster and create more dolls in a shorter period. Some manufacturers even allow their customers to have multiple dolls to choose from as well as unlimited amounts of customization to the product.
When ordering custom bobbleheads, it is important to make sure the company you choose will provide the dolls you need promptly.