Social media marketing uses social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
There are also affordable social media marketing services in New Orleans that could help businesses get the most out of the social media platforms listed above. For example, Buffer is a social media management tool platform that can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.
A Quick Overview of Social Media Marketing
Social media marketing first started with publishing. Businesses were sharing their content on social media to generate traffic to their websites and, hopefully, sales. But social media has matured far beyond being just a place to broadcast content.
Nowadays, businesses use social media in a myriad of different ways. For example, a company concerned about what people are saying about its brand would monitor social media conversations and respond to relevant mentions (social media listening and engagement). A business that wants to understand its performance on social media would analyze its reach, employment, and sales on social media with an analytics tool (social media analytics). A business that wants to reach a specific audience set at scale would run highly-targeted social media ads (social media advertising).
As a whole, these are often also known as social media management.
Core Pillars of Social Media Marketing
Before you dive right in and publish something on social media, let’s take a step back and look at the bigger picture. The first step is to think about your social media strategy.
What are your goals? How can social media help you achieve your business goals? Some businesses use social media to increase their brand awareness. Others use it for driving website traffic and sales. Social media can also help you generate engagement around your brand, create a community, and serve as a customer support channel for your customers.
Planning and Publishing
Social media marketing for small businesses usually starts with having a consistent presence on social media. Close to three billion people (3,000,000,000!) use social media. By being present on social media platforms, you allow your brand to be discovered by your future customers.
Publishing to social media is as simple as sharing a blog post, an image, or a video on a social media platform. It’s just like how you would share on your personal Facebook profile. But you will want to plan your content ahead of time instead of creating and publishing content spontaneously.
Also, to ensure that you maximize your reach on social media, you need to publish great content that your audience likes, at the right timing and frequency.